Respected FBCB members,
Finns have been in China for decades. We have seen Chinese cities from Beijing to Guangzhou develop, expand and reach the skies. We have seen bikes being replaced by cars and pencils with smartphones. During these years Finnish companies have been cooperating, partnering up and learning non-stop. This has not always been voluntary but a must as the Chinese market – clients from steel mills to consumers – has been changing at an unprecedented pace. Key to success has been the ability to see and to understand these changes and to reinvent and to adjust the businesses accordingly. Today China is and remains a key market place for Finnish companies. It is our biggest partner in Asia and that won’t change any time soon.
My first months in China have clarified the necessity of intense and tightly knit Team Finland work. The competition in Chinese market is hard. Bringing our experience, understanding and networks together makes us bigger in size. It makes us more alert and more visible. When combined with hard work, it provides us with tools to succeed also in the future. Finnish SISU – willingness to work for return, take risks and compete – is now needed more than ever.
In March China is embarking on a new five year era of industrial upgrading and strengthening the welfare of its peoples. Another structural change is in the books. Doubling the GDP and becoming ” a moderately prosperous society ” are not goals the leadership wishes to miss at the turn of the decade.
For Team Finland – companies, researchers, students, public sector – this means more opportunities suitable for our high standards of innovation, services, environmental protection and industrial production. Cleantech, healthcare, education, digitalization, robotics – you name it.
Together we can grasp the opportunities of endlessly moving China. We have all the elements needed so let’s stop being too modest. Let’s be louder, let’s make our mark together – under the blue and white banner.